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ELEMENT

Element offers a modern atmosphere in one of Sutter Creek's most prized historic buildings, located next to the Hanford House Inn. The restaurant is known for its artistic flare both in decor and foodie cuisine.

The owners requested an updated, more simplistic design for their logo - one that still plays on a scientific "Element" design without make the existing outdoor signage obsolete. ​

The approach - Add simplistic lines outlining the "E", update the fonts and tie the restaurant's color scheme into the design.

Photos by Justin Allen + Gigi jones
overview

Graphic Design + Rebranding

Reinventing the wheel...

To update the logo, an outline font was implemented to compliment the simple "Element" font.  

logo type
LOGO TYPE