le mulet rouge
Three architects from Denver leave their careers behind and sell everything to buy a winery called Le Mulet Rouge.
The challenge - The name is in a different language, it is hard to pronounce and it somehow needs to tell their story.
The approach - Create an architect style font and sketch of a red mule (Le Mulet Rouge). Help them write their story - one that showcases their bravery, dreams coming true and expertise in producing award winning wines.