le mulet rouge

Three architects from Denver leave their careers behind and sell everything to buy a winery called Le Mulet Rouge.

The challenge - The name is in a different language, it is hard to pronounce and it somehow needs to tell their story.

The approach - Create an architect style font and sketch of a red mule (Le Mulet Rouge). Help them write their story - one that showcases their bravery, dreams coming true and expertise in producing award winning wines.

Photos by Justin Allen + Gigi Jones

Graphic Design + Illustration

Website Design

Print + Packaging

An identity reborn...

Life comes in seasons. The mule sketch pays tribute to their past lives as architects, yet still keeps to the original brand name of the winery. It is their story of who they are, what they do and where they are going.



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