There’s a hard drive sitting on my desk full of concepts that either never had the chance to come to life or were one of multiple options that didn’t make the final cut.
This Vine to Cork campaign is a project I created for the Amador Vintners Association that (unfortunately) never hit the ground running - a full PR and advertising campaign meant to shine light on how important our local wine industry is to the “farm to fork” movement.
Although the concept was well received, funding stopped the presses. Perhaps one day it see the light of day… until then, enjoy pursuing one of my favorite campaigns of 2018.
The rejected second option...