One of the many things I love about Yorba Wines is their imagination. I never have to explain my vision to their owner, Ann. She gets it, goes with it and (in many cases) makes it even grander than my original intent.
For our latest project Ann wanted to start the New Year with a taste of her oldest vintages paired with gourmet bites. Not an unusual event for wine lovers, which is why Ann knew some creativity was needed to draw traffic. A theme of some sort.
What to do, what to do.
Easy. Speak Easy, that is. A prohibition theme showcasing her "Library Libations." Fun and classy. Just like Ann.
And in her usual Ann fashion, she took it to a higher level with Speak Easy costumes and decor. The extra touch earned Yorba Wines a 33 percent increase in sales that weekend.